Limitations on targeting in Facebook Ads Manager

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It will come into force on January 19renewalfrom the detailed targeting settings. Several categories of settings will be removed from your Facebook Ads account. What does it mean? What alternative uses do Meta representatives offer? Meta for Business Read also : How to run an ad on TikTok? Complete instructions for use The update touches on controversial and sensitive topics related to privacy issues. This can be an attitude towards health, race, ethnicity, political, religious or sexual orientation. Key points include: Health-related causes (eg Lung Cancer Awareness, World Diabetes Day, Chemotherapy); Sexual orientation ("same-sex marriage" and "LGBT culture") Religious practices and groups (such as "Catholic Church" and "Jewish Holidays"); Political beliefs, social problems, organizations.

Meta for Business also notes that those ad groups that violate the specified topics will only be available until March 17, 2022. However, you will need to update your business account settings. According to the instructions, it is necessary to perform the Asia Phone Number List following actions: Log in to Ads Manager's personal account; Select the "Affected ad groups" section located in the upper right corner. The update notification should already appear in some categories; To change the settings, you should open the ad group and go to the "Audience" section; The specified parameters can be deleted or replaced by others; To set the correct targeting options, you must complete the update by clicking the “Remove Highlight” button at the top of the screen.



After the specified period (after March 17, 2022), ads will be stopped. If the targeting options still include privacy issues, they will be automatically removed without updating the settings. Alternatively, Meta Universe representatives offer other targeting settings in Ads Manager. These include such tools as: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Broad targeting (gender, age, geolocation). Finding an audience that is familiar with the product. A similar category of users, collected on the basis of an already existing audience.