How to use SMS during Green Friday?

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Green green fridayFriday is an event that aims to counter Black Friday, which often encourages overconsumption of products.



The aim is to remind the population that every act of consumption can have an impact on the environment.



Many companies participate in this event by not offering discounts to their customers, while prioritizing and raising awareness among consumers about more reasoned, sustainable and responsible consumption. In addition, participants commit to donating 10% of their turnover for the day to associations that are committed to protecting the environment.



But how to use SMS during Green Friday to communicate?

green friday message



The use of responsible SMS in your business communication is a very important point to take into account.



Indeed, in order to teach your customers that your company is not participating in Black Friday for an important cause such as environmental protection and sustainable development, will encourage a large part of your customers to buy from your structure rather than from others. Communicating on this point will promote the loyalty of your customers, and this will help attract new ones.



In addition, by content writing service analyzing all the advantages offered by SMS, your databases will be able to be aware of the information provided. With a 97% reading rate, SMS will allow you to reach all your customers quickly. Indeed, the average reading of an SMS is 3 minutes! It is also the safest means of communication to provide important information to your customers. Indeed, it is ahead of the rate of paper mailing which is 75%, as well as that of emailing which varies between 10 and 30%!



Using SMS to tell them that you will donate 10% of your daily turnover to associations committed to protecting the environment will encourage them to buy from your company even more!





Is Texting on Green Friday Normal?

green friday smsUsing SMS during Green Friday may, for some, seem contradictory. Indeed, for many people, sending an SMS is considered massively polluting, especially if it is sent in large quantities.



But that's not entirely true. By using the SMS Partner platform, this is not the case. Indeed, due to its partnership with the company CAPTE , SMS Partner is working towards its carbon neutrality by planting as many trees as CO2 emissions.



The platform has also integrated a committed host who works on its impact (see the page: About).



Using SMS Partner therefore gives you the possibility of communicating your offers or your news, without having a negative impact on the environment!